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"Design is not just what it looks like and feels like. Design is how it works. "

--Steve Jobs

"There are painters who transform the sun to a yellow spot, but there are others who with the help of their art and their intelligence, transform a yellow spot into the sun."

--Pablo Picasso

Classic Design Simplicity:
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Website Design and Maintenance

Does Your Website Shine?

Achieving an effective web presence is not a luxury or an extra, but a required aspect of communicating effectively with clients, customers, partners, and the larger community. At minimum, a quality website should fulfill the following criteria:

  • The website must accurately and effectively represent and promote its organization’s goals, purposes and overall brand or ethos.

  • The website must be reliably accessible to users: it should be searchable and easily navigable, making the information most likely to be relevant to visitors readily available.

  • The website should be routinely updated and maintained: content, graphic materials, navigational structures and external links must always be fresh and functional.

Make Your Website Shine

internetExcellent websites not only fulfill the minimal criteria for success, but also possess the following characteristics:

  • They take advantage of the graphic features of the medium to capture attention, underscore content, and deliver information in an engaging fashion.

  • They employ the interactive features of the medium to further engage site visitors in the experience of visiting and navigating the site.

  • They make the most commonly requested materials and information readily available, thus saving the organization the time and cost of delivering these items repetitively over the phone or in person.

  • They clearly and coherently deliver content crucial to the functioning of the organization, and to the satisfaction of the user.

  • They reflect, underscore, and generally serve as an extension of marketing and branding efforts in other mediums.

  • They make it easy to contact the organization directly from the site via email,  online forms, or embedded interactive features such as site-based chat.

  • They provide a mechanism for users actively to submit feedback that is acknowledged, gathered, periodically reviewed, and used to inform ongoing revisions.

  • They provide a mechanism for the organization to collect and analyze information about typical patterns of website use, so that the most successful features can serve as models for the composition of future design and content decisions.

  • They increase consumer confidence: clear writing, clean design, contemporary content, and technological reliability all powerfully communicate that the organization cares enough about its current and potential users to ensure that their online experience is consistently positive.

  • They serve as internal resources, allowing staff quickly to locate and disseminate key information, and assisting in the creation of organizational loyalty, pride, and general esprit de corps.