

As your business grows, consider developing an Internet and Email Policy and Procedures guide covering such items as email etiquette basics, and appropriate workplace use. You may wish to begin with a good sample policy, adapting it to suit your specific needs and concerns. A number of excellent books exploring more advanced topics are also available, and are well worth both reading and keeping on hand as reference guides.
Dedicated
Use: Use
business email addresses predominantly for business
purposes. Consider creating one or more alternate
email accounts for casual personal communication and online
shopping.
Multiple Access Interfaces: Ensure that you and your employees have multiple means of accessing email easily: via Outlook or other email clients, via a website interface available from any computer, and via smart phone.
Password Security: Assign complex passwords, protect them, and change them frequently. Allow users to set their own passwords, but ensure that administrators can reset them quickly and easily.
General Purpose Addresses: Create general purpose addresses such as "sales@yourbusiness.com" or "feedback@yourdomain.com" for roles that more than one employee might fill, and for publishing on websites, blogs, and social networking sites.
Standardized Signature Blocks: Deploy standardized signature blocks throughout your organization to ensure branding and graphic identity consistency. Signature blocks should include key information in a standard order and format, your logo and tagline, and a link to your website or blog.
Email Marketing Identity Management: Design your email marketing pieces to echo and complement the visual style and brand message of your website and print documents. Adopt an opt in/opt out approach to build good will.