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Extend
the Power of Your Website:
Fluid, conversational and often relatively informal,
blogs and podcasts extend the reach and effectiveness of
your web site by emphasizing the
day-to-day activity of
your company and your team.
Introduce Expert Voices: Offer greater insight into your team's passions, personalities, and perspectives by featuring their voices in your blog entries or podcast episodes. Give readers and listeners a glimpse of you and your resident experts in action.
Underscore Your Evolution: Feature upcoming developments. Highlight new products and services. Showcase recent successes. Blogs and podcasts record and archive your company’s continuous growth and activity.
Highlight Community Service and Involvement: Business blogs and podcasts are the perfect mediums in which to highlight active involvement in your industry and connection to your surrounding community.
Invite Participation: Blogs and podcasts invite response, and prompt conversation. Facilitate two way communication by soliciting feedback, and monitoring and replying to comments.
Expand Networking Opportunities: Make your blog and podcast feeds readily available via RSS buttons that allow for one-click subscription.
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